Turn attention into board inquiries you can count.
Traffic isn’t a pipeline. Lead Generation for property management companies is the set of assets and campaigns that convert a curious board member into a named contact: guides, calculators, webinars, paid campaigns, and the follow-up that turns a download into a meeting.
Assets a board president would actually download.
A reserve study checklist. A board’s guide to switching management companies. A budget-season timeline. Useful, specific, and gated only where it earns the exchange.
Paid where it pays.
Google Ads for boards actively searching. LinkedIn for board members by title and geography. Retargeting for the ones who visited and left. Budgets rebalanced quarterly against cost per qualified inquiry, not clicks.
Attribution before spend.
We wire the inquiry form, the phone line, and the calendar link to report their source before a dollar goes into media. Otherwise you’re guessing — and so are we.
Scoped to your portfolio.
Every line below is included in the retainer. Nothing is added after you sign.
How it works.
Four steps, one accountable team. Timelines are scoped at the Strategic Review.
Forms, phones, and calendars report their source.
Assets and pages boards want.
Paid and organic campaigns, tuned monthly.
Qualified inquiries to your BD lead — or to Groundwork.
Plain answers.
A named board member or manager at an association in your service area with a stated need or timeline. Not a homeowner asking about a fence.
It depends on your metro and doors. We scope a starting budget in the Strategic Review and adjust against cost per qualified inquiry.