BoardMatch™ · Proposals

Rebuild the proposal boards compare you on.

Your standing proposal is the document every board reads before they pick. Proposal Optimization rebuilds it — structure, narrative, pricing presentation, design — so it answers the board’s real questions in the order they ask them. This is the template you reuse; for a single high-stakes RFP, see RFP Response System.

12things
What boards actually evaluate in a proposal, per our audit
1 in 2
Where your close rate should be, up from the industry’s one in four
3×
Proposal request growth for one Alloy CAM partner

Boards read for risk. Write for it.

A volunteer board is choosing whom to blame if things go wrong. Your proposal needs to make the switch feel safe: transition plan, communication cadence, who they’ll actually talk to, what happens when a manager leaves. Most proposals bury this under a services list.

Pricing presented, not just listed.

Per-door math, what’s included, what isn’t, and how it compares to the incumbent — laid out so the treasurer can defend it to the room.

Designed to be skimmed in a meeting.

Boards vote after a 90-minute meeting with five proposals on the table. Clear sections, one idea per spread, proof where it matters, and a summary page they can hold up.

What's included

Scoped to your portfolio.

Every line below is included in the retainer. Nothing is added after you sign.

Audit of your current proposal against board criteria
Structure and narrative rebuild
Transition and communication plan sections
Pricing presentation
Proof and case study integration
Design in your brand system
Editable master template
Team training on assembly

How it works.

Four steps, one accountable team. Timelines are scoped at the Strategic Review.

01
Audit

Your last ten proposals: what won, what lost, what boards asked.

02
Rebuild

Structure, copy, pricing, design.

03
Template

A master your team assembles in an hour.

04
Measure

Win rate by quarter; revisions as you learn.

Questions

Plain answers.

How is this different from RFP Response System?

Proposal Optimization rebuilds the standing template you use for every pursuit. RFP Response System is done-for-you production on one specific, high-stakes RFP.

Can you help with an RFP that’s due next week?

That’s RFP Response System — ten-day turnaround.

Is your metro still open? Thirty minutes tells you — and which engine to fix first.
Claim your market